The Impact of Technology on Fraternity – 37 Opinions

Fraternity Technology

How do you feel about the way recruitment is currently being addressed with regard to technology? In my opinion, it seems to be heading down an interesting path. Some would argue that you can’t replace the face to face interaction that comes from attending rush events – but it seems that nowadays your online identity (Facebook, Twitter, Instagram) holds the most weight for your first-impression.


Since I do not have direct experience with social media as an undergrad (because I’m old as dirt); I decided to ask my newsletter list this question.  I got back 37 great responses.  Thank you to all who contributed!  They are below:

1 — Technology is a tool. Just like a hammer (not the tool you want to kick out of your fraternity) – it can build or destroy.

NOTHING replaces personal contact. But, often smart rushees will do research on fraternities they are considering. These strategies below build from basic and simple to more advanced and impactful.

Get Found! Don’t use chapter designations that only your members know. (Maryland Beta chapter of Sigma Phi Epsilon.) Use both your fraternity name and nickname on Facebook page, website, Twitter, etc. (SAE & Sigma Alpha Epsilon but avoid the Greek letters)

Don’t be “Frat” – Realize that both students & their parents are doing research. If you promote a fratty image you alienate a good percentage of your potential market for no added benefit.

Clean, Simple and Visual – Not a lot of text. Pictures that truly and positively display chapter activities. Someone should learn a little about your a) History b) Purpose & Values c) What you do.

Promote other chapter’s events… and not just sororities! People don’t want to join a gang that then puts a target on their back for other guys to now hate them. There is value in a potential member feeling like they are joining an organization that has good relations with other fraternities as well as sororities. Actively promoting other fraternity and sorority philanthropies shows you have interfraternal friends.

Show your “Why.” Explaining not WHAT you do as a chapter, but WHY you do it is most important. Engaging in this thing called fraternity is about more than just a good time. Telling your story about WHY you put forth so much time and effort. WHY you feel so strongly about your fraternity isn’t caused by the things that you do, but the driving force behind why you do it. If you can share that WHY, you’ll inspire men to join for all the right reasons. And they’ll never be that brother you look at and think, “Oops!”

— David Stollman –

2 — My chapter utilizes Facebook over any other site. We use it to make a page for events and keeping track of potential new members who may attend our events. After they attend the events we use Facebook as one of many communication tools to keep  in touch with them if we struggle to get them involved in the face to face interactions.

I would definitely say it is a tool that is utilized but I would argue that it has done little in the means of altering how recruitment occurs.

3 — It is very hard to replace face-to-face interaction in building a meaningful relationship with a potential new member – a man probably won’t accept a bid because your chapter posted a witty quote. With that said, I feel like a positive social media presence is still important to reassure potential new members that they are making a good decision that will have a positive influence on them. Few people want to be part of a group with outdated information, or that publicly make inappropriate comments.

4 — I graduated in 09, but we did use Facebook as a recruitment tool, and did search for how prospective members carried themselves. Nothing beats the face to face of course. Tech has changed since then, but I would bet it is still used to do background info on a guy and see who he is friends with. Maybe that can lead to others joining.

I have heard about some chapters requiring PNM’s to fill out a profile on a recruitment app, and I know a little about ICS which did that in a small way, but that never caught on while I was in school. Maybe our Greek life was not big enough. Chapter sits at 70 guys. Probably necessary for larger state schools. We just took a headshot of the guys at events and said ok, what does every body think about johnny??

5– During recruiting and selection for my fraternity and other student groups, I would always take what I could find on social media into account. I think there are important indicators there for professionalism and common sense. For example, I was doing interviews for a student group that regularly had to represent the campus and interact with university administrators. One candidate had a Facebook photo of himself flipping the bird. We decided that this would reflect negatively on us as a group and ultimately did not select this candidate for a number of reasons. I think it’s fair to make a face-value judgment of what someone decides to share with the world, and what security settings they are or are not using.

On the other hand, social media isn’t going to tell you a lot about someone’s character, conversation skills, academics, values, or any of the things we want to find out by talking to a potential member in-depth. I think social media is a necessary check and a supplementary tool to avoid recruiting someone who could negatively affect your organization. We need to use a lot of in-person contact and a little bit of online screening every time.

6 — I would say that most of the time, we would already have a running list of people we were interested in. The Facebook profile and other online identities gives us more insight of the rushee. Face to face interactions are extremely valuable and I wouldn’t think that the online profile would hold greater weight than that.

I do believe that social media do provide insight on mutual friends, interests, and more depth in the person. It is definitely a reference for members of the fraternity who are not familiar with that particular rushee. It definitely helps me remember somebody too. I also sometimes talk to my mutual friends who do know that rushee about them regarding any red flags. That’s particularly the thing we look at especially during rush. We can like the person through face-to-face interactions, but if they show history of any questionable behavior through social media, we would count that against them.

In sum, social media isn’t a replacement for face-to-face interactions, but a supplement in determining the quality of the prospective rushee.

7 — First things first, you have to remember that the current generation of students have always known life with computers, the Internet and Social Media. Technology has always been at their fingertips and they embrace it wholeheartedly. Yes, those face to face interactions are still the most influential ways for us to connect with potential new members, but we have to be mindful of the impact of appearances on Social Media as well, both their and ours. Remember, Recruitment is a two way street.

I currently serve as the Alumni Council Chairman for my Fraternity, and in my work with our Active Membership I have to constantly remind them that the things they post to the Fraternity Facebook and Twitter Pages are readily available for the entire world to see, as our their personal pages. Outside members will view a photo of a Fraternity Man doing community service with Habitat for Humanity very differently than they would a photo of a Frat Guy vomiting in a trash can. The things we post will affect the perception people have of our organizations and it is up to us to ensure that we are creating an online profile that is both positive AND accurate. If you only post photos that show the greatness of your group, when in reality you spend 90% of your time living a negative stereotype, you are falsely advertising your brotherhood.

When considering potential new members, I would encourage you to remember this; College students post everything to Social Media. Especially things that they probably shouldn’t or might regret later. Chances are you have become Facebook friends with your PNM’s well before the Recruitment process is over and see many of the things that they post. If you see something that bothers you, do what any good Fraternity Brother would do and talk to him about it. Maybe they were just having a bad day or were upset with a friend or family member. This might be the time where you help them through something and they make the decision to join your group. It may also be the thing that tells you that they are not the type of new member you want in your Fraternity.

You as the active membership should be able to make a decision about whether or not a PNM is right for your group without consulting his Facebook or Twitter page. If you need these tools to make that decision, then you failed the recruitment process.

8 — As the reader stated, technology is a powerful tool with regards to recruitment practices. Facebook, Twitter, and Instagram are great ways to extend a fraternity’s brand to online mediums. However, too often, social media contributes negatively to the goal of chapters in highlighting their organizations through social media, as anything can be posted at any time, in many cases, by anyone. Chapters need to be diligent in their efforts to ensure all interactions on social media reflect well upon the chapter and it’s members. If social media is to be understood as the chapter’s first-impression for potential members, a great deal of responsibility lies in the hands of current members and alumni alike to ensure the first-impression is a positive one.

9 — My chapter uses social media (primarily Facebook) to organize and inform Potentials. We compile and keep a running list each semester of all our potentials in one place – we add them to a rush page we create on Facebook.  Here we can easily shoot out info about Rush, our Fraternity, and anything else we need all the potentials to know.

Some positives about using social media for recruitment this way:

-Most potentials will see your post in the group because it will send everyone a notification when someone makes a post. (Unless they’ve changed their default settings, which isn’t common)

-Because Facebook shows who has seen the post and who hasn’t, we know which potentials need to be contacted more frequently over another medium.

-Adding your Actives to the group let’s them scope out the potentials, and keep track of how recruitment is progressing.

With that being said, social media does hold some weight in first impressions, but certainly not the most weight. Creeping on a guys online profile cannot replace the face-to-face interaction of a Rush event, at least with my chapter.

Yes, social media profiles give a vague idea of if a potential will be a cool guy or not, but I see it more as social media profiles help one gather information about a guy before he meets him in person for the first time to provide topics of discussion to get to know the guy better.

Some guys are tech savvy and can make themselves look awesome on social media, when in reality they are not so interesting.

10 — Unfortunately, a chapter’s social media identity has, indeed, taken a front seat in establishing a first impression.  The main reason is because it is an easy way for recruits to develop an impression of a chapter, as a whole, while avoiding the intimidation associated with face to face interaction.

However, it does give a chapter the edge.  In the past, recruits would naturally ask around about a chapter.  Back then, fraternities were at the mercy of the student body’s awareness of their chapter’s good deeds, as well as a student’s elaboration of their chapter’s pitfalls.  Chapters now have a little more control on how they’re immediately perceived by a recruit who’s browsing the web for a fraternity home.  In my experience, the best thing a chapter can do is to develop a strong, engaging profile for each of the social media outlets, with consistent updates.  Pictures are worth a thousand words, so keep them fun and make sure they portray something your ideal recruit would be interested in.  This must be done without too much exaggeration and fabrication.  If not, you’ll eventually be perceived as a bunch of liars that “suckered-in” unsuspecting recruits by use of false pretenses.

Another benefit of social media is that a chapter can research recruits, before they actually meet them.  This helps us weed out recruits that don’t fit, as well as allows us to develop a tailor made interaction with each individual recruit.  Their profile will also allow you to create that face to face interaction.  By looking up common friends, interests, etc., chapters can develop a way to position themselves in front of the recruit.  Then it’s on YOU to make them sign on the dotted line, the old fashion way!

I personally feel that most chapter’s across the nation are under-utilizing social media for it’s primary objective: networking.  As an undergrad, recruitment was my strongest contribution to the chapter.  I was relentless and left it all on the field when rushing.  We had no cell phones, social media, etc., back then.  Yet I was able to locate, identify and recruit studs at a higher level than my chapter does today.  Some of recruits took years to convince, but it was well worth it.  If I had a tool like social media back then, it would’ve been a lot easier and we could have been much more efficient.

How do I feel about it?  I absolutely love it.  But I’m also aware that, if mishandled, it can also hurt you.

11 — Recently my chapter had a successful rush, and we had experience with rushing and social media. We are lucky enough to have a page made every year on Facebook that is for incoming freshman. We decided that we should find kids we think are a good fit for our fraternity and contact them.

This ended up working very well, as half of our new pledge class was originally contacted over the summer. After this past rush, we feel it is vital to contact kids over social media BEFORE they come on campus. You would assume around 80% of kids that want to join fraternities don’t really know all too much about the individual chapters on your respective campus. They have no idea who “top-tier” fraternities and such are at your school. By contacting them before other chapters, you are now the first fraternity on their mind when they come to campus, and are WAY more likely to come out to your rush events because they know that they are welcome and already have a bond with a member or members-even if that bond is minuscule, it’s still essentially an infinite times bigger bond than they have with other chapters (1/0=infinity, right?).

Additionally, some of these kids don’t know their roommates. If you tell them to bring all of their friends, their roommates will surely tag along because they want to be accepted as well. Social media is a great way to give kids all the basic information about your fraternity that would make them want to join. Some of our rush events were the biggest on campus, simply because people knew about them via social media.

Much like you write in your book, The Fraternity Leader, about having a killer website to increase exposure, reaching out to kids is an easy way to make sure you are getting your name out to the freshman class. And it really is the simplest thing in the world; you could either have your rush chair message all of them, or have each brother reach out to 4-5 kids they think would fit. Like you said in your first section of The Fraternity Leader, rushing kids is all about increasing 1 of 2 things: how many kids rush, and the percentage of kids rushing that accept a bid. This increases how many kids rush by a large factor, and really has set my chapter up for success in the future.

12 — Do you walk onto a random car lot and ogle at a car then pick it up same day?

Chances are, if you’re sane, you wouldn’t do that.

Instead, most people research. They identify their needs and wants and match it up with something they think will fit.

Your organization’s digital presence is the same. You craft some  (hopefully) nice marketing materials that draw a potential new member’s interest and then the sales pitch (relationship building) comes into play. If people are joining your organization without doing their research or meeting people face to face, there is a great risk for both parties. Your new guy might decide a few weeks later he made a bad mistake and leave without a trace or you may have recruited a bad person.

13 — The biggest recruitment thing we use tech for is in chapter meetings to decide who we want in our fraternity once we have everyone’s names. We usually bring up their Facebook page so everyone knows who we are talking about and their prof pic can sometimes impact our decision.

14 — In my experience as an advisor of my local chapter over the last 6 years, I have personally seen how important social media is playing with regard to recruitment. My chapter, many times either before meeting a potential or after, will check social media to find out what these guys are into, what friends they hang out with and how they present themselves – the majority of which is by their photo postings. That’s why we “preach” over and over to our chapter that they need to be very careful what they put out on social media and the comments and photos that they are tagged in. Not only does it now play a role in first impressions for rushing a Greek organization but it also plays a huge part in their future careers. Many companies today, including my employer, have whole departments that do nothing but scan social media – not only for marketing purposes, but for screening out employee applications. It’s the world we live in now so fraternities/sororities MUST adjust to this fact. While “Face to face” is how you will ultimately learn the most about the individual, social media performs a lot of “screening” out of potentials that may or may not be accurate, but perception always seems to rule the game. So watch out for those “solo cup” pictures. They may or may not present an accurate reflection of the individual.

15 — Honestly my chapter doesn’t really use social media that much for rush. The things posted there are things every fraternity at my school does like charity events or things that we run. Honestly every fraternity does those things so it doesn’t really help that much in regards to distinguishing us from other fraternities.

16 — It is no doubt the the rise of technology and social media has a great present in recruitment. Chapters that are constantly active on these sites and apps will gain attention of the maybe joiners to a fraternity and show all the good they do. Having weekly posts, videos and blogs of brotherhood, community service, accomplishment, awards, philanthropy and other events will show to others they may want to be apart of the Greek community, specifically that one chapter.

Additionally traditions “rush videos” gain the attention of the always joiners. These videos are designed to attract those who want to join a fraternity. Chapters make one if not several videos through out the recruitment process to attract potential new members to them. Having videos of what people want out of fraternity life such as parties, sports and girls essentially sells itself. Additionally these videos are easy to share and watch so hundreds if not thousands can watch these videos. These videos are a good way to introduce potential new members to the fraternity without meeting them in person. Although anyone can make a video that shows all the fun things fraternities do, the face to face connection is essential. Behind the videos is a brotherhood that represents the fraternity, and if the brotherhood isn’t up to par with the potential new members standards then all efforts will fail.

17 — The transition to cell phones was while I was in school. There’s 2 good books that came out recently from campaign staff for Romney & Obama respectively that go into some detail about the tech innovations they used & how. I think if someone wanted to spend the time, there’s real value there that could be translated to the fraternity world.

18 — I think that you need to strike a balance. You need all of the tech to bring them to the water, but in order to make them drink you need to have strong face to face interaction and followup with an actual e-mail or, god forbid, a phone call. IF you only go one way, you’ll lose out on a large number of men.

19 — I think you have to do both with the emphasis on personal contact.  Part of the purpose of fraternities is to develop interpersonal relationships and hone social skills.  You can’t ignore social media but it should be a supplement to the real thing…personal interaction.

20 — Face to face interaction cannot be replaced, but social media is useful as a pre-screening tool. In most cases a fraternity can look at a prospect’s social media and easily pick out things that may be positive or negative about the individual’s lifestyle. Also, the group can easily determine if the person would fit in. I know I can figure out fairly quickly by someone’s personality or interests if they would even enjoy being in our group. No reason for either party to waste their time in these early stages when a prospect can be prioritized from facts taken from social media. But, if a prospect wants to be in a fraternity badly enough, he will make it very obvious even if he was passed on or not pursued after a social media screening. At that point the group can revisit the individual’s personality in person to move forward.

21 — If people want to rely on social media who and what is to stop them.

Sadly I think several generations will have to travel that path to prove it is faulty.

You cannot determine the value, principle or character of an individual via a profile.

If that were even close to the case, companies would hire people from their resume.

I don’t even think I’d hire mercenary kamikaze soldiers without personally talking with them.

But then again, I am no longer a know-it-all, head-up-my-ass college student.

22 — Social media has become an important tool for recruitment (and chapter management). In effect it’s extended recruitment year round. Facebook, Twitter, et al keep the chapter image out there throughout the year. I understand some campuses do require a social media blackout in some form during formal recruitment week(s).

On a related note, our campus is requiring pre-registration for fraternity rush via Guidebook for the first time ever. Fraternity recruitment is being delayed for the first six weeks of the semester for the third semester in a row. Rush shirts aren’t allowed any more (though we’re free to wear letters-shirts can’t say “Rush xyz”). New members must be initiated by the end of nine weeks after recruitment. This is in response to the alcohol-caused death of a first semester freshman at the beginning of fall 2012.

23 — I think that having a good website is a low stakes way for students to learn about your organization.  They can check out what greek life is about before making the time commitment to attend Rush.  However, I don’t think it completely replaces the face to face contact, it just helps get PNMs to attend Rush.

I’m an alumna and one of the current advisors for my sorority, and help the girls with their website as I am “tech savvy”.  I use google analytics to track the traffic on the website and we definitely get peak traffic between freshmen orientation and Rush Week.  Several of our current members have commented that the website definitely influenced them to come to Rush and ultimately pledge the sorority.  Greek Life is pretty small on our campus (five local greek orgs and no nationals), but anecdotally, we have the most up-to-date and comprehensive website, and we also have the  highest number of actives going into fall recruitment.

We are still experimenting with social media, but I know that a lot of our website traffic comes from Facebook.  We also get more traffic on our Facebook page when we post pictures and tag members in them.  It can be a lot of work to come up with content to constantly be updating social media sites.

24 — Put all candidates on a spread sheet listing background information. Re sort by attribute to set a score for each one. Set up a nine square matrix and place each name in one if the boxes low-risk, high-potential to high. Risk low-potential, high-risk, high-potential, low-risk, low-potential, undecided in middle box.

25 — I think we are seeing an increase in the use of technology platforms are chapters are using both in terms of recruitment and communication.  It is almost common practice now for many groups to have a Facebook for both alumni from the chapter as well as a second page used as a recruitment tool.  These platforms have continued to integrate and now many of those chapters are also using Instagram, Twitter and other social media platforms.

I think it is important for us to understand that these platforms can provide great insight into a chapter if being used the right way.  If you do any search on any of those sites you’ll see many chapters or individuals representing chapters using the platforms both in a positive light but also in a way that chapter leadership, alumni officers and headquarters staff still needs to follow and set guidelines for chapters to use.

Again, if being used properly I would encourage our chapters to use these platforms (if being used properly) as an extension to the obvious face to face interaction that will always hold the most weight.

26 — It seems I too am as old as dirt, as I am not really sure what my old chapter does as far as online identity goes with respect to RUSH.  I am on the alumni advisory board for my chapter, but I’m not in a position that deals with RUSH.  I do not believe however that where I went to school the kids are doing much evaluating of perspective members via online methods.  I am fairly certain however that the old ways still carry the most weight at the old chapter:  the face to face get to know someone, bring them out to the house, introduce them to the membership, etc. facets as the only real way to know whether or not a person is deserving of a bid.

27 — I believe there is no replacing a face to face interaction at a rush event.  But I also believe social media can be a great way to meet people.  You just have to be careful about the online image a potential shows.  Unfortunately, many people post stupid or inappropriate things on social media and think nothing about it until it’s too late.

It can also be a way to see what kind of character a person possesses.  If the online image they portray doesn’t match the in-person image, what does that say about the potential?

28 — Social media presence is absolutely crucial to a chapter’s success in recruitment, there’s no doubt about it. However, let it be noted that this cannot and will never outweigh the benefits of face to face interaction.

We are a relatively small chapter at a school where Greek life is practically non-existent. If we were not to be presented on Facebook and Twitter, it’d be safe to assume that hardly anyone would even know about us! Therefore, we ensure that the responsibility of running our social media accounts is given to a brother as a role and that, especially during rush, the page remains active, posting information about events or the fraternity so that should a PNM stumble upon our page, they may find exactly what we’d like them to. Also, ensure that photos of the brothers of the chapter are posted often, showcase an active calendar of events through action-shots, be it paintball or polo.

With every single PNM that finds our page we hope that they will establish contact and make it to an event of ours. As a rule, our rush committee is only allowed to initiate contact via social media with people from our rush list if they vaguely know the guy or if he’s a legacy. This is because a Facebook message as an approach to a potential rushee is simply lazy, imagine if you’re talking to your roommate about having been messaged by *Insert Fraternity Here* only to find out that he too got the exact same message?

29 — I would have to agree that your online identity is what makes the most first impression. I Don’t believe that that’s a bad thing it’s actually been a great thing for us to use. Our small university has five IFC fraternities and ours is the only one with a working website. We Have seen a tremendous increase in interest and views to our website because I track it with Google analytics. The best way to use technology to your advantage is to have your own website get it integrated with Google Maps and integrated with Facebook. Sadly most fraternities just pay someone to have a generic basic website. Our website is completely active ran and active funded we update it daily with new events and show off the new guys that we just recently pinned. Technology has been a great way for us to organize, for instance all of our documents, records, and forms are all on google drive.

30 — It comes down to what people know and prove.

Facebook, twitter  are established and trusted brands for most and the presence there assist with comfort for new recruits where otherwise EVERYTHING is unfamiliar.

BOTH are NOW necessary, face to face and technology.

31 — Personally, my chapter doesn’t do any “Facebook stalking” before we’ve met a guy in person and are looking to offer him a bid.  How a man represents himself on social media tells you a lot about him and his character so it’s something that we encourage our men to check out before they attend a bid vote.  For me, the best and most memorable first impression is still the old-fashioned one: shaking his hand, looking him in the eye, and seeing how he handles himself around actives and other potentials.   The only thing that we use social media for as a chapter is for public relations and informing people about our upcoming events.  I don’t think that social media will ever replace personal meetings as a primary first impression, but it is definitely important and useful in the recruitment process.

32 — My chapter won website of the year for our fraternity (Pi Kappa Phi). I run the website in addition to our Facebook and Twitter accounts, and I have only had a very small number of people come up to us and say they heard about us through our online presence. (In fact, I can only think of one person.) Ground work is by far the most crucial aspect of recruitment. If you’re only getting people through a social media account and not through doing something, what will that person contribute to the chapter?

33 — A little background of our chapter, we have 69 brothers currently and are working toward a 40+ man pledge class for the fall. We are in the process of testing out a new website for recruitment called This allows everyone who is registered to create PNMs for the chapter to see. The information that can be put into this system includes a picture, academics, athletics, referral source, phone number, and main contact. Additionally, Chapter Builder tracks every status change (Needs a bid, Holding a Bid, Accepted Bid etc.) that occurs for each PNM. What this provides to our chapter is the ability to put a face to a name before meeting someone for the first time. This also allows us to initiate conversation with someone based off information other brothers have collected already. In turn, this allows us to make a connection with the PNM from the first conversation rather than sorting through the “What’s your major?” “Where are you from?” “Did you play sports in high school?” type of questions that it seems everyone is asking.

That is just a brief introduction to what we are using this rush week because I am putting off doing OM homework right now. If you would like some more information about how we are using it, please let me know, or if you would like to know how successful we were with this after the conclusion of rush week and fall recruitment, I would be more than happy to shoot you another email in the near future.

34 — A little background of our chapter, we have 69 brothers currently and are working toward a 40+ man pledge class for the fall. We are in the process of testing out a new website for recruitment called This allows everyone who is registered to create PNMs for the chapter to see. The information that can be put into this system includes a picture, academics, athletics, referral source, phone number, and main contact. Additionally, Chapter Builder tracks every status change (Needs a bid, Holding a Bid, Accepted Bid etc.) that occurs for each PNM. What this provides to our chapter is the ability to put a face to a name before meeting someone for the first time. This also allows us to initiate conversation with someone based off information other brothers have collected already. In turn, this allows us to make a connection with the PNM from the first conversation rather than sorting through the “What’s your major?” “Where are you from?” “Did you play sports in high school?” type of questions that it seems everyone is asking.

That is just a brief introduction to what we are using this rush week because I am putting off doing OM homework right now. If you would like some more information about how we are using it, please let me know, or if you would like to know how successful we were with this after the conclusion of rush week and fall recruitment, I would be more than happy to shoot you another email in the near future.

35 — My chapter at Murray State University just uses technology to seek out and identify potential new members. There are often pages made on Facebook for incoming classes, and many follow university pages or twitter accounts after summer orientation. We use these pages to identify potentials. Via messages on Facebook and Twitter, we give then a reason to meet us (I.e. hangout out, eat, or show them around campus). We feel conversations are important on Twitter and Facebook, but our first impression in person trumps first social media contact. We do make sure brothers have presentable social media accounts, as many potentials look over the account of the brother that messages them in order to learn more about him and the fraternity. We also uses google docs and google sheets to track contact between brothers and potentials.

36 — For us online presence can help or hurt, but never make or break a deal.  Having an interesting or impressive Facebook profile may warrant brothers giving you a second chance or a better look during rush, but one can never get in without positive face to face interaction with brothers.  The same does not hold true for negative impressions, however.  Rushees who have posted profane, sexist, or racist items on their profiles have been dropped, even if they had a good face to face interaction.  This is because with all the media attention and sensitivity of online social media, just one bad post or screenshot can cost a fraternity its charter.  We cannot afford to accept rushees who are inappropriate online because they pose too much of a risk for our fraternity.

All in all, a great social media profile can help but will never replace personal interaction with brothers.  A bad social media page can be a deal breaker.

37 — Concerning recruitment, our chapter (at the University of Chicago)primarily uses technology to get potential rushes out to parties. Our online presence can be our first point of contact. We create massive facebook events to advertise our parties, where the brothers make contact with rushes. I believe that rushing has to be done with person to person contact. Our chapter’s mentality is to create strong personal connections with people we want to rush. Only brothers can show why a chapter is good place to be. An online presence can draw in brothers, but I think brothers are necessary to convince rushes that their chapter is the right choice for them. It is not hard to bring college freshman to a fraternity house for a rush party; and facebook/twitter/etc, are great tools to do so. But recruitment is much more than getting guys to come to a party.

This question was submitted by one of our readers. If you have a question you want me to answer go here to submit it: Fraternity Advice.

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