Every fraternity should honor a girl as their fraternity sweetheart. It costs nothing to do, and will create a ton of goodwill for the fraternity.
However, what good is having a fraternity sweetheart if no one knows about it?
To solve this problem, be sure to put a picture of your fraternity sweetheart on your fraternity website along with a short bio. The Kansas State Sigma Chi Chapter provides a perfect example.
This is a great way to drive traffic to your fraternity website. The girl will tell all her friends to see it, and this means a lot of fresh visitors to your website.
Having increased traffic to your site is great for show outsiders what your chapter is all about. It can serve as a great recruitment tool as well. Be sure to tap into this easy source to drive more traffic to your site.
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Not that I think that is a bad idea, but you have to be careful of the legal implications of having chapter ‘sweet hearts’, ‘little sisters’, etc. The NIC has standards against that type of designation for someone.
My best advice is to work with your fraternity’s HQ to make sure its o.k.
Just trying to keep everyone out of trouble.
Very good point – there is a huge difference between sweet hearts and little sisters. Thank you for mentioning it.