Every fraternity should honor a girl as their fraternity sweetheart. It costs nothing to do, and will create a ton of goodwill for the fraternity.
However, what good is having a fraternity sweetheart if no one knows about it?
This is a great way to drive traffic to your fraternity website. The girl will tell all her friends to see it, and this means a lot of fresh visitors to your website.
Having increased traffic to your site is great for show outsiders what your chapter is all about. It can serve as a great recruitment tool as well. Be sure to tap into this easy source to drive more traffic to your site.