Staying in touch with alumni is a challenge. Let’s be honest, it is a pain in the butt to write newsletters and make sure they get read. Wouldn’t it be great if there was a way to stay in touch with alumni with minimal effort?
Fortunately, there is. Once a semester, have the fraternity host a conference call for the alumni.
Conference calls are very easy to set up, and a very cheap. This provides the perfect medium for reaching a bunch of fraternity alumni.
On the call, make it simple. Have the president of the fraternity alumni association make a brief status report. The focus of this report will be if the alumni have any initiatives to help the fraternity and if there are any fraternity alumni events planned.
Then have the fraternity president give a report. The president should focus on what is important to the alumni – namely if the chapter is getting better or is it getting worse. The alumni have a vested interest that the fraternity continues to have a presence on campus, and that will be their main concern.
Follow that with an open question and answer forum. The alumni brothers will have questions, and this is the best way to get them answered.
More important than information sharing though, having these calls will continue to keep the relationships strong with the alumni brothers. The alumni brothers will appreciate having the opportunity to hear how the fraternity is doing, even if they don’t elect to always participate on the call.
Fostering these relationships is critical to ensure the longevity of the fraternity. The alumni of your fraternity are craving information on how the chapter is doing. Give it to them the easiest way.