fraternity newsletter

The alumni chair position is critical. Fraternities preach a lifetime of brotherhood, then forget about their brothers once they graduate. While the graduated brother’s relationship with the fraternity will forever be different, they still want to be kept abreast of how the fraternity is doing.

The fraternity needs to assign a brother to be responsible for keeping in touch with the alumni. Their main duty should be to put out a newsletter once a semester. The newsletter should be posted on the fraternity’s website and the fraternity’s website only. This will force much more traffic to the site and make it a more important part of the fraternity. Also, this will reduce postage and printing fees. When the newsletter is complete, all the chapter has to do is email the link to the alumni (and whomever they think would be interested in reading it).

The content of the newsletter should be tailored to what the graduated alumni would be interested in. They would want to know how the chapter is doing in recruitment and athletics. They would want to know if the fraternity did anything out of the ordinary this semester. They will also want to know what the fraternity plans on doing next semester and what the fraternities goals are. And above all else, they will want to see a lot of pictures of what the chapter has been doing.

To make this job easier, the alumni chair might want to task brothers to write about specific events. Also, be sure to have each pledge write a little something about themselves.

If there is a financial need the fraternity has, this would be the time to ask for it. Doing so in a professional manner while explaining the need and the reason why the chapter is asking will go a long way in the eyes of the alumni. You will be surprised how many alums will help out if they realize their money is going to something needed and worthwhile.

One thought on “Fraternity Alumni Chair Newsletter

  1. The biggest mistake undergrads make in this area is thinking alumni relations has anything to do with the chapter. The truth is most alumni don’t care that much about the chapter. They may be curious about how things are going these days, but mainly they want to know about the people they were actives with.

    Alumni newsletters should be about 60% about other alumni or alumni association business. It should say who has had a kid or gotten married recently. Something that’s very effective is profiling a successful active from 2-4 different generations. Track the guy down on facebook or something and ask him to answer some interview questions. It’s good to get people that aren’t often able to make it back to alumni events. Maybe they’re off in the military or running their own finance company in some other state or something. That way you have at least one story about someone the reader probably knew as an active or at least is of a similar age & point in life.

    It should be about 20% about the chapter. Alumni want to know the legacy they left behind is still growing and going strong. Be concise. Tell them big stuff. They don’t care that you won the softball game last week or who you had a mixer with. They also don’t care that you did 250hrs of community service last weekend. Give them the facts, make it fun, give them stuff to remind them of their college experience, but mostly just express how great you’re doing. They are the foundation on which the chapter is able to achieve continued success, and it makes them feel good to know you’re doing good. If you’re not doing good, don’t lie to them, but you don’t need to spell out all your dirty laundry in a newsletter either. Just be curt and move on.

    It should be about 10% about the national fraternity. If there’s a colony starting somewhere else in the state, national won some award, or gave a bunch of money to scholarships recently, etc. It doesn’t have to be a huge deal. One story is probably fine. Stuff like an upcoming convention with deadlines and stuff would be good to know.

    It should be about 10% about your school. Maybe you want to give them a preview of the upcoming football or basketball season. Maybe some other greek alumni just gave a few million to the business school. They’re tearing stuff down or building other stuff. You’re just trying to give them a sense of campus and any big or interesting news.

    You should talk about money. Explain the different things they can give to, what is or isn’t tax deductible. Payment options. You don’t need to beg for money. Just express the needs and give them options to give what they can to what they want. Keep this section short and too the point.

    Make sure if there’s information about volunteer opportunities – alumni association officers, housing corp, advisory board – that they know that stuff is going on and who they need to talk to.

    And most importantly, make sure you tell them how to update their information. It’s counter-intuitive since you’re sending out the link, but it’ll make it around to a lot more people than you have information for. You need to make sure they have a way to update their information from your website and access your database. At least give the link in the newsletter & ask them to make sure they’re up to date.

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