3 Steps (and 3 Tips) to Engaging Your Fraternity Alumni

engaging fraternity alumni

In working with chapters across the country, ChapterSpot has seen a lot of active chapters successfully re-energize their alumni base. By following these 3 steps, we guarantee that your alumni base will be the strongest it’s been in years.

Step 1: Register your alumni

Chapterspot has a way to automate this process which makes it really easy.  I highly suggest you check out their free service.

Regardless of what system you use, you need to be sure you have a good contact list in order to start engaging with your alumni.

Step 2: Get your website ready for alumni visitors

Create an Alumni page if you don’t have one (explain that you are making a new initiative to communicate with all alumni)

Put an Events widget showing upcoming Alumni events

Put an Alumni registration form on your Alumni page/Homepage

Step 3: Post Alumni Updates!! (this is the fun/important part)

The trick is posting often and posting consistently.

1. Pick an alumni you know well, call them, and ask them to answer a simple survey.  Here are good sample questions:

What’s your occupation?

Where do you live?

Describe your average Friday night:

Any other alumni/actives living close to you?

Are you Married/Girlfriend/Boyfriend/Single?

What’s your favorite fraternity memory?

What Alumni should I interview next?

What do you think of our new website?

Have you posted a link to our new website on your Facebook?

2. Post the survey as a News post on your Website (make sure you have a News widget on your homepage and on the Alumni Page)

3. Send a Message to all your Alumni.  Here is a sample of what it should look like:

Alumni –

We just posted our interview with Brother John Doe. To see what John says he does on his Friday nights, click here to visit our Alumni page on our new website: [YOUR ALUMNI PAGE LINK HERE].

We’ll also tell you who John asked us to interview next week! New interviews are posted every Friday!”

4. Post the same message on Facebook/Twitter in case some Alumni aren’t in your email system (*that’s why you need the alumni registration form)

5. Reach out to the next Alumni and continue the trend!


Keep to your routine! Make sure to have a post every Friday no matter what. Once you miss posts, you lose reliability.

Collect surveys whenever you can! Did you run into an alumni at a BBQ? Survey them, save the responses in your phone and when mid-terms come up, you’ll have an interviews saved up.

Things moving along quickly? Great – start thinking about featuring Alumni businesses!

Check your database before calling to make sure you have their latest contact details


Brothers: What survey questions do you think would be good to ask?

Alumni: How should Actives grab your interest?

This answer was written by Brendan F. of Chapterspot.com and contributor for the thefraternityadvisor.com. If you are interested in writing for thefraternityadvisor.com – let us know (CLICK HERE)!

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