best fraternity recruitment resource

This article is Day 9 of the series: 31 Days to Better Fraternity Recruitment.

Wouldn’t it be great to find out why guys join your fraternity?  Wouldn’t it be great if you could find out what you did right and what you did wrong during rush?


This information would be immensely valuable.  You would obviously be able to start doing more of the good stuff, and less of the bad stuff.  You could tailor your actions to what actually works.

And guess what – there is a simple way to get this awesome feedback.

Your best fraternity recruitment resource you have is your newest members.

Think about it – they just went through rush.  They obviously joined, and there has to be a reason why they joined.  You are foolish to not find out what they liked about their fraternity recruitment experience.

What you do is sit these guys down at the beginning of their new member period.  This is a great time because recruitment is fresh in their mind.  Ask them what they liked and didn’t like. Ask them what you could have done better.  Ask them why they joined.

This is a great exercise for the fraternity because you will actually get real feedback on recruitment.  It is also great for the new members because this will be a very valuable introduction into rush from the brother’s perspective.  Both sides will learn a ton.

Of course, as these new members are very new, they may not divulge the negative about their recruitment.  This is why you need to do it again when they are brothers.   Have the same talk.  At the end of it, have them anonymously give last thoughts on a piece of paper to turn in.   You want to be sure you capture everything – especially the things that they may not want to share publicly.  Let them know that this information is going to make the chapter better, so it is in everyone’s best interests for them to share.

You know have a fraternity recruitment resource that will tell you what works and what doesn’t.  You can use this to turn your next rush into your best one yet.






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