Fraternity Recruitment is hard enough. It gets even harder if it is like pulling teeth to get your brothers to participate. If this is prevalent in your fraternity, you need to figure out why.
The typical thought by the leadership team is that the brothers just aren’t as motivated as they need to be. They don’t care, and are more interested in themselves than the fraternity. They look at recruitment as a chore to the detriment of the fraternity.
However, if this is the case, then the exact opposite is probably true. The problem probably lies with the leadership team.
The leadership team has probably scheduled a rush event for every night of the week (except Sundays) the first two weeks of the school year. This type of forced fun is brutal, and it would be odd if it wasn’t like pulling teeth to get brothers to come out.
This problem is magnified by the fact that most brothers haven’t seen each other since May, and are eager to catch up with the guys. The brothers are also eager to start classes on the right foot. This is a recipe for disaster.
To overcome this problem, the leadership team must not fall for the theory that scheduling events day after day will solve all recruitment issues. To avoid this common pitfall the leadership team must realize three things:
First, quality is more important than quantity. It is much more valuable to have three high quality events a week that the brothers are geeked to participate in than six average events. The brothers will be in higher spirits, and this will reflect positively on the potential new members. Also, if the brothers are eager to attend the event, chances are that the potential new members will be eager as well.
Second, this will leave more time for brothers to recruit in small groups – which is a much more effective strategy. If there are less time commitments, be sure that the brothers know they are responsible for continuing recruiting in small groups. They don’t have to change their lifestyle. They just have to invite a potential new member or two to tag along when they do things.
Third, less events means less cost, which is a huge benefit to the fraternity. Most fraternities have an extremely tight budget. Wasting money with unnecessary events that no one wants to participate in anyone should be a crime punishable by death.
There is no doubt about it – fraternity recruitment is tough. You have to overcome negative stereotypes from all directions. However, be extremely careful that you don’t make it harder than it has to be.
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