This question was submitted by a reader. If you have a question you want me to answer go here to submit it: Fraternity Advice.
Question:
How do I start a website for my fraternity?
Answer:
You don’t have to be a computer whiz to start a website. You can definitely find someone on campus to put a WordPress site together for your fraternity for a couple hundred bucks tops. I am surprised that no one in your fraternity knows how to do it. This is really the easy part.
While this isn’t the intent of your question, the most important thing to remember is the purpose of your site. Are you going to use it to disseminate information to the fraternity? Are you going to use it to share info with your alums? Are you going to use it as a recruitment tool?
You really need to figure out the purpose for the site before you put it up. Putting one up just to put one up will cost you money and provide no real benefit. That just isn’t smart.
That being said, Chapter 9 in The Fraternity Leader Series Ebook describes how to use your chapter website to supercharge recruitment. In short, this chapter talks about creating a fool-proof funnel to identify the 15% of the population that are ‘always joiners’ and get their contact info.
If your website can do that for you, then you will have created a very powerful recruitment tool and your site will be creating great value for your fraternity. This is a fantastically simple idea that I would highly recommend be the primary focus of your site.
If you have thoughts on this topic that can help this guy out, please add your comment below.