The number one deterrent to pledging is the financial obligations of joining a fraternity. This is a huge hidden expense that not many freshmen were planning for when they entered school. It would be a tremendous recruiting advantage if a fraternity did not have pledge dues.

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I’ll be the first to tell you I am behind the times when it comes to Facebook, so I am probably not the best one to convey this fraternity recruitment strategy. However, I am super-impressed by the results I heard from a fraternity that implemented this idea, and would be remiss if I didn’t share it with you.

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Where do you find guys to rush? This is the most overcomplicated part of rush. Popular mantra is that you need to have weeks worth of elaborate recruitment events. You need to dorm storm and put flyers up all over the place. You need to attend the IFC’s rush functions and help out with freshman move-in. But do you?

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Let’s assume you did your job and you have found guys to attend your rush event, and your fraternity has adequately prepared. Now you have to sell them on the idea that joining your fraternity is best for them. To do so, you need to realize why guys join fraternities.

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It amazes me that nearly every fraternity pledge program concludes without teaching pledges anything about recruitment. Recruitment is the life-blood of the chapter. It is essential that the chapter takes the time to educate the pledges on how to recruit.

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Finding yourself in a chapter house for the first time is a daunting experience. The first time I was in a chapter house I was awestruck by the fraternity paddles hanging on the mantle and the brothers everywhere. It is an overwhelming experience, but one you will get used to quickly.

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You will not have a good recruitment if you do adequately prepare. Rush needs to be planned months in advance, and the recruitment chair needs to ensure that everyone is on board with the recruitment plan.

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Delivering bids always was a chore in our fraternity. No one really wanted to do it for some strange reason. It is strange that the fraternity would spend so much time and effort during rush, only to fizzle out when it was time to seal the deal.

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This could possibly be the most telling thing that can happen to your chapter. If your best friends, the guys who you hang out with and know the chapter inside and out, do not want to join, what does that say about your organization?

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Mothers and fathers ask this very question each semester. They are concerned with the well-being of their son. Most of what they know about fraternities comes from Animal House. The real question here is whether joining a fraternity will cause their son to flunk out of school. My answer will probably surprise you when I say it really doesn’t matter.

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