Rush in the spring semester should be easier for fraternities, but for some reason it isn’t. There are numerous reasons for this. The brothers in the fraternity are often not as excited to recruit in the spring as they are in the fall. Also, rush is more difficult because most students have made friends and formed cliques by this point of the school year.

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In my newsletter last week, I mentioned some strategies about building your list for fraternity recruitment. I am getting a lot of questions asking me to describe in more detail what I am talking about with the list – so I thought I’d share with everyone.

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It is going to happen. There is no doubt it is going to happen. You are going to find yourself in a conversation with a guy who is rushing your fraternity, and he is going to ask you why he should join your fraternity. This absolutely will happen at least once a semester and probably many times. You are foolish if you aren’t prepared for this situation.

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The brothers in your fraternity will have the right intentions these next few weeks. They will be motivated to find new members and be eager to start they year off on the right foot. This is an exciting time.

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Believe it or not, people are good natured and want to help you. However, they can’t help you if they don’t know you need help. Fortunately for you, there is a person out there who is particularly interested in your success, and has the ability to help you in big ways. They just need to be asked.

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Selling a potential new member on the fraternity comes down to two things – creating a relationship and making him part of the group. A quick and easy way to jump start this process is by giving him a nickname during recruitment.

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Look around at the brothers in your fraternity. Chances are, most of the guys in your fraternity are similar, or have a similar bond. The chapter might be full of jocks, preppies, party animals or academic all-stars. There is a reason for that.

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Vilfredo Pareto is an Italian Economist who came up with the 80/20 rule. In short, his theory states that 20 percent of the people are responsible for 80 percent of the results. You can see how this applies to fraternity recruitment.

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I don’t think I need to explain the power of a woman’s influence in the mind of a college guy. To magnify that influence – you just need more women. In the college world, more women normally means a sorority.

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