A good friend of mine is an executive with a well-known company. He recently shared with me a conversation he had with the CEO. The conversation shows why the CEO has been able to create one of the world’s greatest companies.

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1) Keep your website current. Potential recruits and your alumni go there. If there are old pictures and rush calendars from 2004 up, then you can be assured that person is never going to come back.

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Fraternities do more good for a college community than most other student organizations combined. Fraternities are dedicated to improving their communities through service. Fraternities excel in academics and provide the best leadership training on campus. So why are they vilified by outsiders?

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School is finally back in session, and every fraternity has as fresh start. If I could impart one bit of advice to fraternity leaders at the start of this year – it would be to BE BOLD!

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A motivated leader is always thinking about the fraternity, and always thinking about how he can improve the chapter. He will participate in hundreds of impromptu brainstorming sessions. What is the point though if most lessons are lost?

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People have two options in life – they can be happy or they can be miserable. There is no in-between. The people in the grey area between the two are really in the miserable category.

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Great ideas are at a premium in the Fraternity World. After all, a fraternity leader only has four years as an undergraduate brother, and three months of each of those years are during the summer. Time is precious, and the amount of time to think up the next great idea is limited.

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