A fraternity that doesn’t own its house is in a bad position. They are either at the mercy of a landlord or the university. Any brother who has been in this position knows how awful a situation this is for the fraternity.

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Imagine what your fraternity could do with another $5,000 to $10,000. By implementing the following fraternity fundraising program – your fraternity can easily exceed that amount!

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Sometimes the best ideas are the simplest. Every year, craziness ensues in New Orleans for Mardi Gras. It is a fantastic time filled with drinking and debauchery. A fraternity would be foolish not to tap into this fantastic theme that has become the stuff that legends are made of.

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One fall my fraternity had twelve guys accept their bids. The fraternity was extremely excited about this pledge class and the promise they showed. However, looking back on what happened to that pledge class provides a valuable lesson for all future pledge classes.

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The number of members in a fraternity fluctuates throughout a fraternity’s history. There are going to be times when a fraternity is very low on numbers, or even on the brink of closing. While it does present a serious challenge, it isn’t a situation that can’t be overcome.

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The number one deterrent to pledging is the financial obligations of joining a fraternity. This is a huge hidden expense that not many freshmen were planning for when they entered school. It would be a tremendous recruiting advantage if a fraternity did not have pledge dues.

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I’ll be the first to tell you I am behind the times when it comes to Facebook, so I am probably not the best one to convey this fraternity recruitment strategy. However, I am super-impressed by the results I heard from a fraternity that implemented this idea, and would be remiss if I didn’t share it with you.

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Where do you find guys to rush? This is the most overcomplicated part of rush. Popular mantra is that you need to have weeks worth of elaborate recruitment events. You need to dorm storm and put flyers up all over the place. You need to attend the IFC’s rush functions and help out with freshman move-in. But do you?

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Let’s assume you did your job and you have found guys to attend your rush event, and your fraternity has adequately prepared. Now you have to sell them on the idea that joining your fraternity is best for them. To do so, you need to realize why guys join fraternities.

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It amazes me that nearly every fraternity pledge program concludes without teaching pledges anything about recruitment. Recruitment is the life-blood of the chapter. It is essential that the chapter takes the time to educate the pledges on how to recruit.

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If you haze, your fraternity will die. The severity of your hazing will determine how fast. Fraternities that haze severely will eventually get caught and be forced to close by their university or their national headquarters. Before that, their membership will dwindle at an alarming rate because the brothers will lose interest in the fraternity. They will lose interest because hazing is not that much fun.

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