There once was a study about behavior. The person conducting the study put a bunch of monkeys in a room with bananas on a pole. Whenever a monkey would try to climb the pole to get a banana, the person conducting the study would use a fire hose to knock the monkey down.

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Nearly every fraternity has a group of unmotivated guys. For some reason or another, these guys are brothers in the fraternity, but just aren’t very interested in coming around the chapter house much. The fraternity ends up spending a lot of time and energy trying to get these guys to attend fraternity functions, with little success.

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A fraternity that doesn’t own its house is in a bad position. They are either at the mercy of a landlord or the university. Any brother who has been in this position knows how awful a situation this is for the fraternity.

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Imagine what your fraternity could do with another $5,000 to $10,000. By implementing the following fraternity fundraising program – your fraternity can easily exceed that amount!

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Sometimes the best ideas are the simplest. Every year, craziness ensues in New Orleans for Mardi Gras. It is a fantastic time filled with drinking and debauchery. A fraternity would be foolish not to tap into this fantastic theme that has become the stuff that legends are made of.

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One fall my fraternity had twelve guys accept their bids. The fraternity was extremely excited about this pledge class and the promise they showed. However, looking back on what happened to that pledge class provides a valuable lesson for all future pledge classes.

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The number of members in a fraternity fluctuates throughout a fraternity’s history. There are going to be times when a fraternity is very low on numbers, or even on the brink of closing. While it does present a serious challenge, it isn’t a situation that can’t be overcome.

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The number one deterrent to pledging is the financial obligations of joining a fraternity. This is a huge hidden expense that not many freshmen were planning for when they entered school. It would be a tremendous recruiting advantage if a fraternity did not have pledge dues.

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I’ll be the first to tell you I am behind the times when it comes to Facebook, so I am probably not the best one to convey this fraternity recruitment strategy. However, I am super-impressed by the results I heard from a fraternity that implemented this idea, and would be remiss if I didn’t share it with you.

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